Sometimes privileges are given to clients of a certain age category. For example, to pensioners, students or representatives of a social group, a certain profession: municipal employees, metallurgists, military, young families. Often the developer of such programs is the state. Recall co-financing programs for car loans or special mortgage programs. Such programs are social in nature. Bank participation in government programs is one way to attract and retain customers.
Dmitry Zubok, Head of Retail Business, Yekaterinburg Branch of Svyaz-Bank a: Our bank has loyalty programs. For example, we offer employees of budgetary organizations and accredited companies to obtain consumer loans on favorable terms at 15% per annum for up to 1 year, 16% for up to 3 years, 17% for up to 5 years. Also, for this category of customers, a consumer loan is provided without charging additional fees. And for all clients with a positive credit history, there is a special mortgage lending program – “Housing for the Reliable”. Under this program, interest rates for using credit are reduced by 0.5%.
But not only lowering interest rates can attract a client. Bonuses that the client accumulates in the process of communicating with the bank add “points” to the bank bdv en linea. Co-branding loyalty programs are based on the joint efforts to attract and retain customers of the two brands. The bank’s partner may be a retailer, airline, mobile operator, and payment system. A bank bonus card is issued, in fact it is a credit bank card, upon payment of which bonuses are awarded to the client (either “miles” or “minutes”). The launch of a joint bonus loyalty program is a mutually beneficial alliance. The bank is interested in a new customer base, which is provided by the partner. And also in increasing the frequency of purchases by credit card and the amount of the check. The partner is also not in the loser. Quite possible,
Absolut Bank has opened a separate section on its website dedicated to the privilege program of the bank’s plastic card holders. On the page “Absolute Discount” you can find out about the size of discounts and special offers that bank customers can get in restaurants, hotels, beauty salons, fitness centers, medical centers, travel agencies, shops, boutiques. Alfa-Bank co-branded cards are known, issued in conjunction with Cosmo and Maxim magazines, giving their holders a lot of advantages. As well as the “discount card” of “UniCredit Bank” with program partners. (A joint card with S7 Airlines was announced the other day) Marina Nikitina, Deputy Director of the Regional Center Uralsky ZAO Raiffeisenbank:
Offer reduced interest rates on loan products
To clients who receive wages for at least the last 2 months at Raiffeisenbank. A loan can be obtained for any purpose, for a period of up to 5 years, without collateral and sureties. A loan specialist can come to the client’s office to consult and receive documents, for this it is enough just to call the Bank and set a convenient time; – to purchase a car on credit under the Bank’s special program www.banco banesco (more than 16 existing special programs), thanks to agreements reached with car distributors in Russia; – Raiffeisenbank clients on a mortgage loan (decrease in the rate by 0.25%), if the application is submitted for consideration through the Bank’s partners – real estate agencies.
The privilege system is implemented with the help of the Bank’s joint credit card partners. Currently, customers can purchase three types of co-branded credit cards at https://banescenlinea.com/: Raiffeisenbank-MTS, Raiffeisenbank-ELLE and Raiffeisenbank-Austrian Airlines. The use of such cards allows you to receive bonuses in partner companies (accumulate bonuses to pay for mobile communications, flights, receive discounts at retail outlets). When paying for goods and services with Raiffeisenbank cards – debit and credit (including co-branding), the “Discounts for You” loyalty program (discounts at more than 100 retail outlets in Yekaterinburg) is in effect.
Raiffeisenbank is positioning itself as “a universal bank capable of satisfying all the financial needs of a client at a high level bicentenario.” The main priorities of our work are service and quality. The presence of loyalty programs for customers is one of the important stages in creating an individual service.